1/4/2024 0 Comments Soundnote app ipadContent has been free of charge for users in the first three months since launch, due to a sponsorship deal with Channel 4.įrom tomorrow (Saturday 7 January) the app will include the Guardian’s Weekend magazine for the first time. The Guardian has not released figures for the number of editions downloaded.įrom Friday 13 January iPad readers will be asked to pay £9.99 for a monthly subscription. The Guardian iPad edition has been downloaded more than half a million times since it launched in October 2011, with 23,000 downloads on Christmas day alone. Media release: Guardian’s iPad app hits half a million downloads This entry was posted in Design and graphics, Mobile and tagged ipad apps, Johnston Press, The Scotsman on Januby Sarah Marshall. The app is sponsored by train company East Coast for the first four months. Either choice provides a great new way to keep in touch and up-to-date The Scotsman app offers the best of both worlds, giving readers the choice of either leafing through the pages of The Scotsman newspaper or of reading the content in a digital format, with live news, video and enhanced use of photographs. Scotsman Publications’ managing director Andrew Richardson, added: It is a very different experience to reading online and having been at the forefront of that newspaper revolution over ten years ago it is fitting that we are in the midst of this one. Devices such as the iPad will play an increasingly dominant part in the way people access information and this is one of the most important steps forward in the Scotsman’s 200-year history. This is a major development which keeps the Scotsman up to speed with the latest media technology. John McLellan, Scotsman Publications’ editor-in-chief, said in a statement: The Johnston Press-owned title added in the release that this is “Scotland’s first dedicated multimedia news iPad app”. The app, which will be free for the first 30 days, is aimed “to appeal to regular readers, subscribers and users, and offers the opportunity to grow readership amongst iPad users, business travellers, sports fans, expat Scots and commuters”, according to a release. The Scotsman is today launching a £7.99-a-month iPad app. Media release: The Scotsman launches £7.99-a-month iPad app This entry was posted in Events, Magazines, Mobile and tagged Conde Nast, ipad apps, magazine app, wired on Septemby Sarah Marshall. He also said that 59 per cent of Wired UK’s app users agreed that ads with good interactive content are just as enjoyable as editorial. When asked “are you more likely to skip past ads on the iPad edition?” 82 per cent of Wired app users disagreed. He also revealed some good news for advertising. Research shows most users of the Wired UK iPad read in linear form. “But consumers are much more savvy than that,” he said. Turnbull said he expected the magazine not to work on a smartphone, adding that he thought “there’s no way” they could publish a “full magazine on a three-inch screen”. Turnbull said that 27 per cent of print subscribers have downloaded an iPad app edition, which is bundled into the print subscription. The number of downloads by print subscribers who read the app is not included in that figure. The publisher has sold 474,825 tablet editions of Wired UK, GQ and Vanity Fair. Conde Nast has sold nearly 500,000 apps of Wired UK, GQ and Vanity Fair combined, Rupert Turnbull, publisher of Wired UK told today’s PPA Digital Publishing Conference.Īt first numbers were modest but as tablets have grown in popularity, app sales have increased, he explained.
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